Social Media Marketing during COVID-19: Behaviors of Jordanian Users

Mahmoud Alghizzawi, Audai Al-ameer, Mohammed Habes, Razaz Waheeb Attar


Social media marketing is an important concept and influences the behavior of individuals and the change of their habits, based on evidence and marketing campaigns that target people to raise awareness and improve the course of their behavior for the better. This study aims to demonstrate the impact of social media marketing on the behavior of Jordanian citizens in light of the events of the spread of the Corona virus, and that by relying on a study and comparison of previous scientific studies that showed that social media marketing helps in modifying behaviors through the extent of the advantage of marketing campaigns, and in light of the spread of this epidemic some habits need to be modified by the Jordanian citizen. the study recommends decision-makers in Jordan must employ social media marketing in all its dimensions to influence the behavior of the Jordanian citizen to adhere to the new instructions that limit It is dangerous to spread this deadly disease and dispense with some traditional behaviors that contradict the recommendations of the World Health Organization regarding the behavior of individuals with each other. Thus, by keeping in view the study findings, the researchers recommended more studies addressing the use of Social Media marketing to spread Health crisis awareness to increase healthy behavior and mitigate its effects.

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Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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