Jiang, Yanqing, School of Economics and Finance, Shanghai International Studies University, China

• Vol 2, No 1 (2014) - Articles
  Consumer Reaction and the Effectiveness of Celebrity Endorsed Advertising: A Survey-Based Econometric Analysis
  Abstract  PDF

Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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