Author Details

Chan, Tak Jie, Multimedia University, Malaysia

  • Vol 12, No 2 (2024) - Articles
    Perceived Social Media Influencers’ Reputation of a Beauty Cosmetics Company: A Perspective of Customers
    Abstract  PDF
  • Vol 11, No 4 (2023) - Articles
    Factors Influencing Reputation of a Malaysian Private University from a Strategic Communication Management Perspective
    Abstract  PDF
  • Vol 13, No 1 (2025) - Articles
    Predictors of Social Media Advertisement Appeals and Consumers’ Buying Behavior of a Fast-Food Chain Company
    Abstract  PDF