Hunter III, Starling D., Tepper School of Business Carnegie Mellon University, United States

• Vol 4, No 2 (2016) - Articles
  Moneyball for TV: A Model for Forecasting the Audience of New Dramatic Television Series
  Abstract  PDF

Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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