Author Details

Ligaraba, Neo, University of the Witwatersrand, South Africa

  • Vol 11, No 7 (2023) - Articles
    Can Instagram Be Adopted as an Innovative Tool for Developing Self-Esteem? An Evaluation of Self-Esteem through Social Media User-Experience
    Abstract  PDF
  • Vol 12, No 1 (2024) - Articles
    Marketing Communication Through Intellectual Brand Experiences: The Impact of Pleasure and Arousal on Repurchase Intention
    Abstract  PDF