Hybrid Exhibition for Departmental Public Relations through Chronological Storytelling of Undergraduate Award-Winning Works

Abstract

The purposes of this research were: (1) To explore the needs of the sample group regarding the development of a hybrid exhibition for departmental public relations through chronological storytelling of undergraduate award-winning works; (2) To develop and evaluate the quality of a developed hybrid exhibition; (3) To assess the perception ; and (4) To assess the satisfaction of the sample group toward the developed hybrid exhibition. The research was developed as a hybrid exhibition that effectively integrates both online and offline modes of presentation. A survey was conducted with 52 undergraduate students from King Mongkut’s University of Technology Thonburi, who were enrolled in the GEN 332 Science Storytelling course in the 2024 academic year. Participants were selected through simple random sampling and asked to attend a hybrid exhibition. The findings revealed that the overall need for developing a hybrid exhibition was rated at a high level. Content quality was evaluated at a good level, while media presentation quality was rated at a good level. Participants’ post-exhibition perception scores were significantly higher than their pre-exhibition scores at the .05 level. Satisfaction was reported at the highest level. The results suggest that the hybrid exhibition, employing chronological storytelling through award-winning student work, was of high quality and suitable for dissemination as a Departmental public relations. These initiatives represented efforts to foster a learning environment in this era.