“People on TikTok aren’t afraid to share stories”: Examining College Students’ Perceptions Regarding Self-Disclosure Behaviors on TikTok

Abstract

This study is an investigation into undergraduate students’ (N = 256) use of TikTok and perceptions surrounding self-disclosure on the social media platform. Online survey responses regarding mood management theory, uses and gratifications theory, and self-perception were used to identify some of the reasons that users may self-disclose on the platform. Further, the impacts of self-disclosure on self-esteem, belonging, and self-validation were assessed. Implications point to a need for a more comprehensive look at platform use as it affects the self, the self as seen by others, and how self-disclosure impacts important perceptions of worth and wellbeing.