Humbang Hasundutan Regional Head Election In 2020: Empty Box Volunteer Political Communication Movement

Faiz Albar Nasution, Muhammad Husni Thamrin, Randa Putra Kasea Sinaga, Muhammad Imanuddin Kandias Saraan, Yofiendi Indah Indainanto


The occurrence of a single candidate in the 2020 Humbang Hasundutan District Head Election has spawned political communication to choose an empty box. The empty box volunteer political movement influences voters to vote for blank ballots in the name of ideal democracy. This study examines how empty-box volunteers convey their political messages in music to voters. Qualitative research methods with framing analysis approaches are used to analyze data or political messages in songs against political movements of empty box volunteers. Data collection techniques through literature studies show five songs about the Empty Boxes in the 2020 Humbang Hasundutan Regional Head Election. The results show that the Empty Boxes volunteers place the issue of Empty Boxes Democracy as the main issue with various frames of political messages in the Empty Boxes song. The five songs of empty box volunteer articulate, frame, highlight, and disseminate political messages on three themes, among others, ideal democracy, democracy becomes a movement for change and democracy against political elites.

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Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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