European Populism: A Communicative Aspect

Gennadiy Chernov


This paper deals with the growing populism movement in Europe. This movement is critical of the European Union and its certain economic and immigration policies. The studies dominant in the field look at different communicative aspects of these phenomena. They point at styles and rhetoric related to populism and failures of the pro-EU forces to communicate effectively why these policies are right and populist citizens are wrong.

This paper argues that the problem is not in successes or failures of communication per se, but in shutting out many European citizens from the debate in the public sphere. Not finding reflections of the concerns in the media and policies, and having fewer options to relay their messages to elites perceived to be in power in the EU, these citizens become ‘populist citizens’, and they start voting for populist parties in growing numbers.

The article concludes that studies of a communicative aspect of populism need not only discuss mediation, but the policies related to this mediation. Policies may be successful only when people accept them after a free debate. That is what was in the heart of the communicative acts in European history.

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Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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