The Dynamics of Circuit of Culture Model in Promoting Angelina Jolie’s Humanitarian Activities

Oluwadamilola Ayeni


This paper addresses the dynamics of Circuit of Culture model in relation to a celebrity’s publicity efforts at promoting humanitarian activities. This analysis presents the publicity activities of Angelina Jolie using theoretical frameworks of the circuit of culture model which are; dynamics of representation, construction, consumption, identity and regulation. This paper presents several modes and points through which this model applies to her personality and humanitarian activities. This provides a description of how publicity works, thereby validating the importance of the model in the planning publicity activities for both individuals and organisations. The author conducts a case study using the method of content analysis and explores several academic literatures, texts, videos and media tools that demonstrates publicity activities by this celebrity.

This case study reveals that actions and activities embarked upon by Angelina Jolie depicts a clearer picture of how the circuit of culture model works. Each point on the model linking to one another and acting as tools to supporting the other.

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Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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