Cross-Cultural Communication for Business in Era of Globalization

Maurice Odine


The paper addresses the foundation of cross-cultural communication and its relation to global business. Shina Neo (2015) states that, humans take for granted their communication with one another, stating, “In a multicultural organization, how employees communicate can set the tone.” Populations in North Africa and the Middle East believe in “external control” over destiny, meaning events are predetermined. In Japan, the productivity movement is based on respect for humanity, which is focused on cooperation. John-ren Chen and Christian Smekal (2004) argue that liberalizing international markets creates foreign capital and foreign investment. Concurring in support of global business are the European Union and African Union, Organization of American States and Caribbean Basin, plus the International Monetary Fund and World Bank. Furthering cross-cultural communication and global business is new information technology. Meanwhile, the latter has dismantled territorial boundaries. Nilüfer Karacasulu (2007) in, “Security and Globalization in the Context of International Terrorism,” admits globalization is a challenge facing governments since the 1980s. Sougar, Grainger, and Hedges (1999) affirm culture is an interaction of values, attitudes and behaviors.

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Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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