Lee, SoYoung, Soongsil University, Republic of Korea, Korea, Republic of

• Vol 13, No 1 (2025) - Articles
  The Hidden Cost of Warmth: Examining the Compensation Effect in a Cluttered Advertising Context
  Abstract  PDF

Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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