Integrated Marketing Communication Practices as the Predictors on University Reputation of Malaysian Private Higher Education Institutions
CHAN, Tak Jie et al.
Integrated Marketing Communication Practices as the Predictors on University Reputation of Malaysian Private Higher Education Institutions.
Studies in Media and Communication, [S.l.], v. 13, n. 2, p. 269-280, mar. 2025.
ISSN 2325-808X.
Available at: <https://www.redfame.com/journal/index.php/smc/article/view/7491>. Date accessed: 06 may 2025.
doi:http://dx.doi.org/10.11114/smc.v13i2.7491.