Pricing Decisions in International Industrial Markets – The Link between Standardization at Market Entry, Pricing Capability, and Price Reactions
KREITER, Susanne; HELM, Roland.
Pricing Decisions in International Industrial Markets – The Link between Standardization at Market Entry, Pricing Capability, and Price Reactions.
Business and Management Studies, [S.l.], v. 4, n. 3, p. 26-43, july 2018.
ISSN 2374-5924.
Available at: <https://www.redfame.com/journal/index.php/bms/article/view/3486>. Date accessed: 05 july 2025.
doi:http://dx.doi.org/10.11114/bms.v4i3.3486.