An Empirical Study of Factors Influencing the Intention to Use SNS App─The Case of Facebook

Yi-Wen Fan, Juo-Tzu Tseng, Yu-Hsien Fang, Zheng-Yen Li, Yea-Huey Su

Abstract


Mobile Internet is coming. The social networking site application (SNS app) has become an important portal for users accessing social networking services. Based on the point of view of existing social network users, this study integrates the technology value-based adoption model and social influence to propose a framework to investigate factors influencing the use intention of the SNS app. A sample of 223 subjects surveyed from Facebook, it was found that user’s perceived value regarding the SNS app positively affects the use intention of the social networking app. Usefulness and Technicality provided by SNS app positively affects perceived value of the app. In addition, user perceived social influence also positively affects the use intention of the social networking app. Results not only advance knowledge related to social network research, as well as provide practical advice to social networking companies. They also suggest how to attract users to continually participate in social networks. Increase activeness and stickiness is critical for social network companies to facilitate long-term development.


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DOI: https://doi.org/10.11114/bms.v3i1.2258

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Business and Management Studies     ISSN 2374-5916 (Print)     ISSN 2374-5924 (Online)

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