Green Marketing and Benefits to Business

Yakup Durmaz, Hatice Vildan Yaşar

Abstract


Nowadays, businesses are aware that they cannot carry on without being aware of environmental problems. Businesses have to take environmental aspects of all activities in their business strategies and long-term plans. Those environmental activities and green marketing are started to be taken into consideration by so many businesses. In this study, green marketing is examined.


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DOI: https://doi.org/10.11114/bms.v2i2.1624

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Business and Management Studies     ISSN 2374-5916 (Print)     ISSN 2374-5924 (Online)

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